The COVID-19 pandemic had countless lasting impacts on healthcare providers and patients.
Five years after the COVID-19 virus arrived in the U.S., polls show Americans have mostly moved on. According to new data from Pew Research, just one in five Americans say the coronavirus is still a major threat, and fewer than half planned to get the latest booster vaccine. Still, we continue to feel the pandemic’s impact on many aspects of American society, including physician-patient communication.
It’s easy to overlook the impact COVID-19 had on clinical interactions. From the shift toward digital messaging to a general sense of compassion fatigue, these changes are subtle but significant. Observing how patient interactions have changed can help healthcare providers continue to practice excellent communication while delivering exceptional care.
The COVID-19 pandemic had countless lasting impacts on healthcare providers and patients. Here are four ways that physician-patient communication changed and some corresponding tips for clinicians.
Telemedicine use surged during the pandemic, but so did EHR inbox messages. While telemedicine use tapered off in subsequent years, researchers have found that patients have kept sending a similar number of electronic messages as during the pandemic.
While convenient for patients, many providers struggle to keep up with a high volume of electronic messages. Digital patient communication is here to stay, so providers need appropriate communication strategies to avoid burning out.
What Providers Can Do:
Masks and shields are necessary for infection control, but let’s face it: they make communication more difficult. PPE obstructs facial expressions and muffles speech, making it harder for patients and providers to interpret nonverbal cues, connect, and build trust.
If the stress of the pandemic challenged your patient communication skills, it’s a good time for a refresher on establishing rapport.
How to Establish Rapport:
There’s no questioning the pandemic’s emotional toll on healthcare workers. If you were among the many physicians overwhelmed by high patient volumes during COVID, you probably found it more challenging to communicate compassionately. After all, the pandemic exacerbated physician burnout, and compassion fatigue is a diagnostic symptom of burnout.
You’re probably less stressed now, but have your physician-patient communication patterns reset? If you suspect your bedside manner may have more of an edge than it used to, try adding more compassion to your patient interactions.
Ways to Rebuild Compassionate Communication:
Many patients delayed or skipped routine care at the height of the pandemic, which resulted in communication gaps and worse health outcomes.
While most patients have returned to routine visits, you may need to reach out to re-engage some patients proactively. Reestablishing physician communication is especially important for individuals with chronic conditions.
How Providers Can Help:
During the pandemic, providers quickly adapted to unprecedented challenges. Five years later, those adaptations continue to shape physician-patient communication–sometimes in ways we don’t immediately recognize. Acknowledging these shifts is the first step toward refining communication strategies to ensure you interact with patients as effectively as possible.
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